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Terms of Service

Effective: September 7, 2026
Last updated: September 29, 2026

These Terms of Service ("Terms") govern your use of crushitengine.com and the Crush It Engine platform (the "Service"), operated by Crush It Media Group LLC, doing business as Crush It Engine ("Crush It Engine," "we," "us," or "our"). By creating an account or using the Service you agree to these Terms.

1. The Service

Crush It Engine provides a platform of services for businesses, each available as its own subscription: AI-powered phone answering ("AI Voice Agent"), missed-call text-back ("Text-Back"), marketplace lead response ("Speed-to-Lead"), review management ("Reputation"), a cloud office phone system ("Cloud PBX"), and digital business cards. Certain AI Voice Agent plans also include marketing tools ("Marketing" — campaigns and referral requests). The services include telephone numbers, call handling, call recording and transcription, SMS messaging, lead capture, appointment booking and reminders, and related dashboards. Which features you may use depends on the services and plan you subscribe to.

2. Accounts

You must provide accurate information and keep your credentials secure. You are responsible for all activity under your account, including the activity of every team member you invite (owners, managers, and staff) — you choose each person's role and are responsible for their use of the Service and for removing access when they leave. The Service is offered to businesses; you represent that you are using it for business purposes and are authorized to bind your business.

Our access to your account. You agree that our authorized staff may view your account — including its settings, calls, recordings, transcripts, messages, and leads — to provide support, help you set up or troubleshoot the Service, investigate security, compliance, or abuse concerns, and as you request. We view accounts only for those purposes, we change your settings or content only at your request or with your permission, and each such access is logged.

3. Your customers and your obligations

You — not Crush It Engine — own the relationship with your callers and customers. You are responsible for: (a) having any consents required to record calls and to send text messages to your contacts under applicable law (including the TCPA and state law); (b) the accuracy of the business information you supply to your AI agent; and (c) how you use captured lead data. The platform provides compliance tooling (recording disclosures, STOP/HELP handling, quiet hours, opt-out records), but tooling is not legal advice and does not transfer your legal obligations to us.

If you send marketing messages through the Service (campaigns or repeat-booking reminders), you represent that you have each recipient's prior express consent to receive marketing texts from you, obtained in the manner applicable law requires, and that you keep records of it. The Service will not send marketing messages unless you have confirmed this consent in your account, and turning that confirmation off stops them.

If you use Reputation, you agree to ask all of your customers for reviews in the same way — not only those you expect to be satisfied — and not to offer incentives conditioned on a review or its rating, or to post or procure fake reviews, consistent with platform policies and the FTC's rules on consumer reviews. The Service may draft replies to reviews for your approval; it does not write reviews.

If you enable the Speed-to-Lead service, the platform responds to leads you receive from third-party marketplaces (such as Angi, Thumbtack, Yelp, Google Local Services Ads, or Meta lead ads) by text and, where you enable it, by phone. You represent that each such lead is a genuine inquiry in which the consumer asked to be contacted about your services, and that your use of those leads complies with the marketplace's own terms and with applicable law. The same opt-out, quiet-hour, and carrier-registration protections apply to these messages as to all others.

4. Telephone numbers

Numbers we provision for you — your main number, any extra business numbers (local or toll-free), and call tracking numbers — are yours to use while your subscription is active. Call tracking numbers are for measuring which advertising brings in calls; they ring like your main number and may not be used as additional business lines or to place calls or texts. You may port your number away at any time; we will not hold your number hostage. If you ask us to move an existing number to the Service, you authorize us and our carrier to act on that request with your current provider, and you confirm the information and bill you supply are accurate and that you are authorized on that account. Numbers may be reclaimed after extended non-payment.

4A. Emergency calls (911)

Please read this section. The Cloud PBX team phone is an internet-based phone service, and 911 calls placed through it work differently from a traditional landline:

  • Your registered address is what responders receive. Emergency services are sent to the address you register for the line (E911 address). You must register an accurate street address before relying on the line and update it right away if the place the line is used from changes. If a line is used somewhere other than its registered address, responders may be sent to the wrong place.
  • 911 may not work during an outage. Calls through the Service need working power and internet (for a browser or desk phone) or a working mobile connection. During a power, internet, carrier, or platform outage, 911 calls through the Service may fail. Keep another way to reach 911 available.
  • Calls made from a mobile phone — including calls a team member places or takes on their own cell through the Service — are carried by that mobile carrier, which handles 911 from that phone in the normal way.
  • The AI receptionist cannot call 911 and is not an emergency service. It may route a caller who describes an emergency to your emergency line or on-call number, but it does not contact emergency services.

Before the team phone can answer your number, the account owner must register an emergency address and acknowledge these limitations in the product; we keep a record of that acknowledgment. You agree to inform everyone who uses your lines of these limitations. We may place notices about them in the product. To the extent permitted by law, we are not liable for any inability to reach emergency services through the Service.

5. Acceptable use

You agree to the Acceptable Use Policy, which is part of these Terms. We may suspend service for violations that create legal, carrier, or platform risk.

6. Fees and billing

Plans are billed in advance, monthly or yearly, as described in the Billing & Refund Policy. AI call minutes beyond your plan's monthly allotment are charged at the per-minute rate shown at purchase. Cloud PBX includes the number of lines shown at purchase; extra lines, extra business numbers, and extra call tracking numbers are billed monthly at the prices shown at purchase. Unlimited U.S. calling on Cloud PBX is for your ordinary business calling and is subject to fair use — it may not be used for autodialing, call-center style outbound campaigns, or reselling minutes. Carrier registration fees (A2P 10DLC) may be passed through at cost. Detected spam calls are not counted against your included minutes.

7. AI outputs

The Service uses artificial intelligence to conduct conversations. AI can make mistakes. You are responsible for reviewing your agent's configuration and knowledge, and for correcting it using the tools provided. We do not guarantee any particular conversation outcome.

8. Recordings, transcripts, and data

Call recordings, transcripts, messages, and captured leads are stored so you can use the Service and are treated as described in the Privacy Policy and Call Recording & AI Disclosure.

9. Intellectual property

We own the Service, including our software, agent templates, and prompts. You own your business content and your customer data. You grant us the license needed to operate the Service on your behalf.

10. Third-party services

The Service depends on telephony carriers, AI model providers, and hosting providers. Their availability affects ours; we are not liable for third-party outages beyond refunding affected fees where required by the Billing & Refund Policy. Where you connect optional integrations — CRM and field-service tools, or lead marketplaces such as Angi, Thumbtack, Yelp, Google Local Services Ads, and Meta — those services are controlled by their providers and subject to their own terms; we are not responsible for their availability, changes, or the content or accuracy of the leads or data they send.

11. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." WE DISCLAIM ALL WARRANTIES TO THE MAXIMUM EXTENT PERMITTED BY LAW, INCLUDING FITNESS FOR A PARTICULAR PURPOSE. See the Disclaimer — we do not promise business results.

12. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ANY CLAIM ARISING FROM THE SERVICE IS LIMITED TO THE FEES YOU PAID US IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. WE ARE NOT LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES, OR FOR LOST PROFITS OR LOST LEADS.

13. Indemnification

You will defend and indemnify us against claims arising from your content, your use of the Service in violation of law (including telemarketing, recording-consent, and messaging laws), or your violation of these Terms.

14. Governing law and venue

These Terms are governed by the laws of the State of Florida. Exclusive venue for disputes is the state and federal courts located in Hillsborough County, Florida.

15. Changes

We may update these Terms. Material changes will be reflected by updating the "Last updated" date above and, for significant changes, by notice in the product. Continued use after changes is acceptance.

16. Contact

Crush It Media Group LLC, 7901 4th St N, Ste 300, St. Petersburg, FL 33702 · support@crushitengine.com