Call Recording & AI Disclosure

Effective: September 7, 2026
Last updated: September 29, 2026

The Crush It Engine platform, operated by Crush It Media Group LLC, answers business phone lines using artificial intelligence. This notice explains what that means for calls.

1. AI answering

Calls to a Crush It Engine-powered number may be answered by an automated AI assistant acting as the business's receptionist. The assistant can answer questions, take information, book appointments, transfer the call to a person, and take messages. Where a business has enabled it, the AI assistant may also place a call on the business's behalf — for example, calling back someone who submitted a service request — and people can talk to it in a web browser from the business's digital business card. Where a business uses the Cloud PBX team phone, the AI assistant may answer first and then connect the caller to a member of the business's staff; it tells the staff member who is calling and why.

2. Recording and transcription

Calls handled by the platform may be recorded and transcribed so the business can review them, along with AI-generated summaries. Recordings and transcripts appear in the business's dashboard and are handled per the Privacy Policy.

3. Consent responsibilities

Call-recording consent laws vary by state; some states (including Florida) require the consent of all parties to a recorded call. The subscribing business is responsible for ensuring its call handling complies with the laws that apply to it and its callers, including any required disclosures. By default, the platform plays a recorded-line announcement ("This call may be recorded.") before AI-answered calls. If a business disables this announcement, the platform automatically stops recording and transcribing that business's AI-answered calls — call metadata (caller number, time, duration, outcome) is still logged, and any copy of the conversation held by our telephony provider is deleted. Changes to the announcement setting are logged. Whether the AI assistant introduces itself as an AI is a separate setting each business chooses.

For calls between callers and a business's own staff on the Cloud PBX (Team Phone) service, the same announcement setting applies: while the announcement is on (the default), the announcement plays once, before the call connects, and those calls are recorded from when they are answered and may be transcribed live, summarized by AI, and scored for quality; while it is off, those calls are not recorded or transcribed. On these calls, a business's managers may listen in live, coach their staff member without the caller hearing, or join the call, and AI may suggest answers to the staff member on screen. A staff member can pause the recording and transcription at any time (for example, while a card number is read out); the gap is noted on the call record. A business may also ask first-time callers to say their name before the call is connected, and may ask callers to rate a call by keypad afterward. The business remains responsible for giving any notice and obtaining any consent the law requires for its calls. The platform processes call audio and transcripts solely as a service provider to the subscribing business; it does not use call content to train models or to improve services for other customers.

4. Voicemail and messages

When calls are not answered, the platform may record a voicemail and transcribe it for the business. Greetings callers hear may be text read by a computer voice or a recording the business made or uploaded.

5. Questions

Callers with questions about a specific business's recording practices should contact that business. Platform questions: support@crushitengine.com · Crush It Media Group LLC, 7901 4th St N, Ste 300, St. Petersburg, FL 33702.