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Privacy Policy

Effective: September 7, 2026
Last updated: September 7, 2026

This Privacy Policy explains how Crush It Media Group LLC, doing business as Crush It Engine ("Crush It Engine," "we," "us," or "our"), collects, uses, and shares information when you use crushitengine.com and the Crush It Engine platform.

1. Two kinds of people

Customers — businesses that subscribe to Crush It Engine. Callers/Contacts — people who call or text a Customer's Crush It Engine number. For Caller data, the Customer is the data controller and we process it on their behalf to provide the Service.

2. What we collect

  • Account data: name, email, business name, phone, timezone, plan and billing status.
  • Business content: the knowledge, greetings, rules, and settings you configure for your agent, including content derived from your public website at your request.
  • Call and message data: call metadata (numbers, times, durations), call recordings, transcripts, AI-generated summaries and sentiment, SMS message content, and captured lead details (as provided by the caller).
  • Marketplace lead data: when a Customer connects a lead marketplace (such as Angi, Thumbtack, Yelp, Google Local Services Ads, or Meta), we receive the lead details that source sends — typically the consumer's name, phone, email, job description, and the lead's cost — so the Customer can respond to the inquiry.
  • Compliance records: opt-in/opt-out events (e.g., STOP/START), timestamps, and delivery outcomes — kept as an append-only audit trail.
  • Usage and device data: log data, approximate location from IP, and cookie data described in the Cookie Policy.

3. How we use it

To provide and operate the Service (answering calls, sending texts, delivering leads); to meter usage and bill; to maintain safety, security, and legal compliance (including honoring opt-outs); to improve reliability; and to communicate with Customers about the Service. We do not sell personal information, and we do not use your callers' data to market to them.

4. AI processing

Conversations are processed by third-party AI providers (speech recognition, language models, speech synthesis) under agreements limiting their use of the data to providing the service to us. AI outputs (transcripts, summaries) are stored in your dashboard.

5. Sharing

We share data with service providers necessary to operate the platform (telephony carrier, cloud hosting, database, AI providers, payment processor), with a Customer's designated destinations (e.g., their CRM webhook or email — configured by them), and where required by law. We may disclose to protect rights, safety, or the integrity of the Service.

6. Retention

Account and business data are kept while your account is active. Call recordings, transcripts, and messages are kept so Customers can use them, and deleted or de-identified within a reasonable period after account closure, except compliance records (opt-outs) which we retain as legally prudent.

7. Your choices

Customers can access, correct, and export their data from the dashboard, and can close their account by contacting us. Callers who wish to stop receiving texts can reply STOP at any time; requests about a Customer's records should be directed to that business, and we will assist the Customer in honoring them.

8. Security

We use industry-standard measures including encryption in transit, row-level access controls, and least-privilege service credentials. No system is perfectly secure; report concerns to support@crushitengine.com.

9. Children

The Service is not directed to children under 13 and we do not knowingly collect their data.

10. Changes and contact

We will update the "Last updated" date when this policy changes. Questions: support@crushitengine.com · Crush It Media Group LLC, 7901 4th St N, Ste 300, St. Petersburg, FL 33702.